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‘Rumbo al Norte,’ works by Elmer Guevarra

@ 7:00 PM - @ 4:00 PM

Opening Reception: Saturday, July 13, 7-10PM
Exhibition Dates: July 13 – August 3, 2019
Closing Gathering: Saturday, August 3, 2-4PM

About the Works:
“My work investigates how personal and group identity changes in reaction to the physical,
psychological and cultural environment. One’s identity is in part a result of place of origin, past experiences, life choices, age, social stereotypes and unpredicted events that can lead to economic change or departure from one place to another. I am specifically interested in investigating shifts in identity due to changes in one’s environment such as moving to a different region and facing challenges with language barriers and accommodating to social norms and new traditions.

I analyze my parent’s acculturation process which in several ways share similarities in early
development for Latin-American families emigrating to the US. In my parent’s case, they fled war violence and walked in to living in a crime impacted neighborhood, adapting and later hybridizing their Salvadoran culture with American city living.

Through collaging figuration and the use of semiotics symbolizing specific places, I compose
collage-based depiction that fore-tell narratives about my parent’s early days in Los Angeles. I visualize the trauma they carried with them while overwhelmingly having to adjust to changes from simple food consumption, commuting in a major city, learning laws, language and the struggles of finding financial stability. I compose these works in efforts to educate myself about their struggles in war and the struggles they faced here adapting.”

Elmer Guevara, 2019


Artist Bio:
Elmer Guevara (b.1990) is a Los Angeles native raised in South-Central, currently working bicoastal in New York City. In the 1980s, his parents fled a civil-war torn El Salvador finding refuge in the City of Angels. Along with the Angelino inner-city culture and the culture his parents brought to the US with them, he found inspiration to visually speak about his exposure to the city streets and the social issues within the working class. Furthermore, he depicts observation of encountered struggles from his own and neighboring immigrant families around his upbringing, who dealt with issues of marginalization and inequality that took maturity to understanding.

Through his teenage years meeting with friends, commuting throughout the city on public transit, he became obsessed with exploring the city’s crevices and buildings while favoring the late nights to paint on walls and highways. Without much thought, this obsession later ventured into an appreciation for painting and taking up an education in the arts. In 2017, he received a BFA in Drawing and Painting from Cal State University Long Beach and is currently working in the MFA program at CUNY- Hunter College in New York.


Installation Shots:


@ 7:00 PM
@ 4:00 PM
Event Category:


Avenue 50 Studio


Avenue 50 Studio
131. North Avenue 50
Los Angeles, CA 90042 United States
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